FAQs

Local SEO focuses on ranking in map packs and location-based searches like “web design agency Manchester.” National SEO targets broader, non-geographic keywords. Local SEO relies heavily on your Google Business Profile, reviews, and local citations alongside standard on-page work.

We complete every field in your profile, add high-quality photos, write an optimised business description, select accurate categories, set service areas, and post regular updates. We also set up a review generation workflow to build your star rating over time.

Reviews are a top ranking factor for local search. Businesses with more positive Google reviews rank higher in the map pack and earn more clicks. We help you set up automated review requests and respond to reviews promptly to build trust with both Google and potential customers.

Local citations are mentions of your business name, address, and phone number (NAP) on directories like Yell, Thomson Local, and Yelp. Consistent citations across trusted directories confirm your business location to Google and improve your local ranking signals.

Ranking in the map pack requires a fully optimised Google Business Profile, consistent NAP data across directories, positive reviews, local backlinks, and on-page SEO with location-specific keywords. We work on all of these factors as part of our local SEO service.