FAQs

An API (Application Programming Interface) allows your software systems to talk to each other automatically. For example, connecting your website to your CRM so new enquiries appear instantly, or syncing your inventory system with your online shop. It removes manual data entry and reduces errors.

We integrate with CRMs (HubSpot, Salesforce), payment gateways (Stripe, PayPal), accounting tools (Xero, QuickBooks), shipping providers, email platforms, and most SaaS tools that offer an API. If the system has an API, we can connect it.

We use OAuth 2.0 authentication, encrypted API keys stored in environment variables, HTTPS for all data transfer, and rate limiting to prevent abuse. All integrations are tested against OWASP security standards before going live.

REST APIs use fixed endpoints that return predefined data structures, which suits most standard integrations. GraphQL lets clients request exactly the data they need in a single query, which is more efficient for complex or mobile applications. We recommend the approach that fits your data patterns.

We set up automated health checks, error logging, and uptime monitoring. If an endpoint fails or response times spike, we get alerted immediately. We also track usage metrics so you can see how your integrations perform over time.

Common automations include lead capture and CRM entry, invoice generation, email follow-up sequences, report generation, data syncing between systems, and appointment scheduling. Any repetitive task that follows a consistent pattern is a good candidate for automation.

Zapier and similar no-code tools work well for simple, low-volume workflows between popular apps. Custom automation is better for high-volume tasks, complex logic, or when you need full control over data handling. We often start with Zapier and move to custom builds as your needs grow.

Yes. We build AI-powered chatbots that handle common customer queries, qualify leads, and book appointments. Chatbots can be trained on your FAQs, product data, and service information. Setup typically takes 2 to 4 weeks including testing and refinement.

Most automation projects pay for themselves within 3 to 6 months. The ROI comes from reduced manual labour, fewer errors, and faster response times. We calculate projected savings during the scoping phase so you can make an informed decision.

Automation handles repetitive, low-value tasks so your staff can focus on work that requires human judgement, creativity, and relationship building. In our experience, automation makes teams more productive rather than making roles redundant.

Content marketing is a long-term strategy. Blog posts typically start ranking and driving organic traffic within 3 to 6 months. Most clients see a clear return on investment by month 6 to 9 as content compounds in search visibility.

For most businesses, 2 to 4 blog posts per month delivers steady SEO growth. Quality matters more than quantity — one well-researched 1,500-word article outperforms five thin 300-word posts. We plan topics around keyword research and search intent.

Yes. We produce short-form video for social media (Reels, TikToks, Shorts) and longer explainer or testimonial videos. Video production starts from £500 per video depending on complexity, location requirements, and editing scope.

We start with keyword research and competitor analysis to find topics your audience is actively searching for. We then map content to your sales funnel — awareness articles to attract visitors, consideration guides to build trust, and conversion pages to generate leads.

Every blog post and guide we create targets specific keywords and search queries. Fresh, relevant content signals to Google that your site is active and authoritative. We also build internal links between content and service pages to strengthen your overall site structure.

Custom software projects start from £5,000 for straightforward tools and can reach £50,000+ for complex multi-user platforms. We scope every project with a fixed quote after a discovery workshop so you know the total cost before work begins.

Simple internal tools take 4 to 8 weeks. Larger platforms with user authentication, dashboards, and third-party integrations typically take 12 to 20 weeks. We deliver in phased sprints so you can review working features throughout the build.

We build with PHP, Laravel, React, Node.js, and Python depending on the project requirements. Database options include MySQL, PostgreSQL, and MongoDB. We choose the stack that best fits your performance needs and long-term maintenance goals.

You own it. Full intellectual property rights transfer to you on final payment. We provide complete source code, documentation, and deployment credentials. There is no vendor lock-in.

Yes. We offer support and maintenance plans covering bug fixes, security patches, server monitoring, and feature updates. Plans are priced based on the complexity of the system and your expected change volume.

Our branding packages start from £1,500 and include logo design, colour palette, typography selection, brand guidelines document, and primary stationery design (business card, letterhead, email signature). Extended packages add social media templates and presentation decks.

A standard branding project takes 2 to 4 weeks from brief to final delivery. This includes a discovery session, two to three concept rounds, refinement, and the production of all final assets. Rush timelines are available for an additional fee.

Yes. Every branding project includes a brand guidelines document covering logo usage rules, minimum sizes, clear space, colour codes (HEX, RGB, CMYK, Pantone), typography hierarchy, and tone of voice direction. This ensures consistency across all your marketing materials.

Yes. We produce promotional videos, explainer animations, social media video content, and testimonial videos. Production costs depend on length, location filming requirements, and post-production complexity. We handle scripting, filming, editing, and delivery.

Yes. We design brochures, flyers, packaging, and exhibition stands alongside digital assets like social graphics, web banners, and email templates. All files are delivered in the correct formats — CMYK and bleed for print, RGB and optimised for digital.

We cover SEO, PPC (Google Ads, Meta Ads, LinkedIn), social media marketing, content marketing, email marketing, and creative design. Most clients use a combination tailored to their goals.

We track conversions, cost per lead, return on ad spend (ROAS), and revenue attributed to each channel. Monthly reports show exactly where your budget goes and what it produces.

Budgets vary by channel and goals. PPC campaigns typically need £1,000+ per month in ad spend plus management fees. Organic strategies like SEO and content marketing start from £500 per month. We recommend a mix based on your timeline and targets.

Yes. Our PPC team manages Google Ads, Google Shopping, and Performance Max campaigns. We handle keyword research, ad copy, bid strategy, and ongoing optimisation. You get full transparency on spend and results.

Yes. We offer full social media marketing management including strategy, content creation, scheduling, community management, and paid social campaigns across Instagram, Facebook, LinkedIn, and TikTok.

Yes. Our content marketing team writes blog posts, creates videos, designs graphics, and produces email sequences. All content is optimised for SEO and aligned to your campaign goals.

We provide SEO, PPC, social media marketing, content creation, and web development. Every campaign is built around measurable targets and monthly reporting so you can track real business growth.

Most projects are delivered within two weeks. Complex builds with custom integrations, e-commerce, or booking systems may take longer. We agree a timeline before work begins.

Yes. We are based in Manchester but work with clients across the UK. Discovery calls and progress meetings happen over video call, and we visit in person when needed.

Projects start from £500 for a standard WordPress site. Pricing depends on the number of pages, features, and integrations you need. We provide a fixed quote after the discovery call.

Pharmacy, healthcare, online clinics, and e-commerce are our core sectors. We also work with professional services, education, real estate, and fitness businesses across the UK.

Yes. Every client gets a dedicated account manager, monthly performance reporting, and ongoing SEO, security updates, and site maintenance as part of our growth plans.

Oversite includes real-time analytics dashboards, keyword rank tracking, lead tracking, call recording, form submission monitoring, Google Business Profile insights, and automated monthly reports. Everything is accessible from a single login.

Oversite is included as part of our managed marketing services at no additional cost. If you want standalone access without a marketing retainer, pricing is available on request based on the number of features and tracked properties you need.

Initial setup takes 1 to 2 business days. This includes connecting your Google Analytics, Search Console, Google Ads, social accounts, and call tracking. Your dashboard is live and populated with data within 48 hours of onboarding.

You own all your data. We never lock clients into proprietary systems. If you leave, we export everything in standard formats (CSV, PDF) and remove your data from our servers within 30 days. Your Google and ad platform accounts remain yours at all times.

Unlike generic tools like Google Looker Studio or AgencyAnalytics, Oversite is built specifically for our clients and pre-configured with the metrics that matter. There is no setup learning curve, no manual connector maintenance, and it is backed by our team who can explain the data in plain English.

IoT projects vary widely. A proof-of-concept with a handful of sensors and a basic dashboard starts from £8,000. Production-ready systems with custom firmware, cloud infrastructure, and mobile apps typically range from £25,000 to £80,000 depending on scale.

Yes, and we recommend it. We build functional prototypes in 4 to 6 weeks using off-the-shelf hardware like Raspberry Pi or Arduino. This lets you validate the concept, test sensor accuracy, and gather feedback before committing to a production build.

We work with Wi-Fi, Bluetooth Low Energy (BLE), LoRaWAN, cellular (4G/5G), and Zigbee. The right choice depends on your range requirements, power constraints, and data volume. We advise on the best option during the discovery phase.

We use end-to-end encryption for data in transit, secure device authentication with unique certificates, firmware signing to prevent tampering, and role-based access control on dashboards. All data storage complies with UK GDPR requirements.

Edge processing (on the device) is best for real-time responses and reducing bandwidth costs. Cloud processing suits data aggregation, historical analysis, and machine learning. Most IoT systems use a combination of both, and we design the split based on your latency and cost priorities.

Our IT consultancy covers technology audits, infrastructure planning, cloud migration strategy, cybersecurity reviews, software selection, and digital transformation roadmaps. We assess your current setup and recommend practical improvements aligned to your business goals.

Yes. Small businesses often benefit the most because they lack in-house IT expertise. We help SMEs avoid costly mistakes like choosing the wrong software, over-spending on infrastructure, or leaving security gaps. Engagements can be as short as a one-day audit.

We start with an assessment of your current systems, then build a phased migration plan. We handle data migration, application reconfiguration, testing, and staff training. Most small-to-medium migrations to AWS, Azure, or Google Cloud take 4 to 8 weeks.

It depends on scope. A focused project like digitising a paper-based process takes 4 to 6 weeks. A full digital transformation involving multiple systems, training, and process redesign can take 3 to 12 months. We break it into phases so you see value quickly.

No. We are vendor-neutral and recommend tools based on your needs, not commission arrangements. Whether the right solution is Microsoft 365, Google Workspace, open-source software, or a specialist SaaS product, we advise objectively.

Local SEO focuses on ranking in map packs and location-based searches like “web design agency Manchester.” National SEO targets broader, non-geographic keywords. Local SEO relies heavily on your Google Business Profile, reviews, and local citations alongside standard on-page work.

We complete every field in your profile, add high-quality photos, write an optimised business description, select accurate categories, set service areas, and post regular updates. We also set up a review generation workflow to build your star rating over time.

Reviews are a top ranking factor for local search. Businesses with more positive Google reviews rank higher in the map pack and earn more clicks. We help you set up automated review requests and respond to reviews promptly to build trust with both Google and potential customers.

Local citations are mentions of your business name, address, and phone number (NAP) on directories like Yell, Thomson Local, and Yelp. Consistent citations across trusted directories confirm your business location to Google and improve your local ranking signals.

Ranking in the map pack requires a fully optimised Google Business Profile, consistent NAP data across directories, positive reviews, local backlinks, and on-page SEO with location-specific keywords. We work on all of these factors as part of our local SEO service.

It depends on your audience. If your users are split across both platforms, we recommend cross-platform development using React Native or Flutter, which gives you one codebase for both iOS and Android at roughly 60% of the cost of two native builds.

Mobile apps start from £10,000 for a simple single-platform app. Cross-platform apps with user accounts, push notifications, and API integrations typically range from £15,000 to £40,000. We provide a fixed quote after scoping your requirements.

A basic app takes 8 to 12 weeks. Feature-rich apps with payment processing, real-time data, and third-party integrations take 16 to 24 weeks. We release a testable build every two weeks so you can track progress.

Yes. We manage the full submission process for both the Apple App Store and Google Play Store. This includes preparing screenshots, writing store descriptions, configuring metadata, and handling any review feedback from Apple or Google.

We offer ongoing app maintenance covering OS compatibility updates, bug fixes, performance monitoring, and new feature development. Both Apple and Google require apps to stay updated, so a maintenance plan keeps your app running and compliant.

Our PPC management starts from £500 per month plus your ad spend budget. Management fees cover campaign setup, keyword research, ad copywriting, bid optimisation, and monthly reporting. We recommend a minimum ad spend of £1,000 per month for meaningful results.

PPC delivers traffic immediately once ads go live. However, it takes 2 to 4 weeks of data collection and optimisation before campaigns hit peak performance. We typically see cost-per-lead stabilise within the first 6 to 8 weeks.

We manage Google Ads (Search, Shopping, Display, Performance Max), Microsoft Ads (Bing), Meta Ads (Facebook and Instagram), LinkedIn Ads, and TikTok Ads. We recommend platforms based on where your target audience is most active.

You receive a monthly report covering impressions, clicks, conversions, cost per conversion, return on ad spend (ROAS), and search term analysis. We also provide a live dashboard so you can check performance at any time.

SEO builds long-term organic traffic but takes months to gain traction. PPC gives you immediate visibility for high-intent keywords while your SEO grows. Most of our clients run both together, using PPC data to inform their SEO keyword strategy.

Most clients see measurable improvements in 3 to 6 months. Competitive keywords can take longer. We set realistic timelines during the strategy phase and report progress monthly.

SEO targets traditional search engine rankings. AEO (Answer Engine Optimisation) targets featured snippets and voice assistant answers. GEO (Generative Engine Optimisation) targets AI-generated search results like Google AI Overviews and ChatGPT.

No honest SEO agency can guarantee specific rankings because Google controls the algorithm. What we guarantee is a structured process, transparent reporting, and measurable improvements in organic traffic and keyword positions.

Our SEO services include a technical audit, keyword research, on-page optimisation, content creation, link building, and monthly reporting. Every client gets a dedicated SEO strategist.

Yes. Local SEO is a core part of our service. We optimise your Google Business Profile, build local citations, manage reviews, and target map pack rankings for your service area.

SEO plans start from £500 per month. Pricing depends on your industry, competition level, and the scope of work required. We provide a clear proposal after the initial audit.

Social media management starts from £400 per month. This covers content planning, graphic design, copywriting, scheduling, and community management for up to two platforms. Additional platforms and paid ad management are priced separately.

It depends on your audience. LinkedIn works best for B2B services, Instagram and TikTok suit visual and consumer brands, and Facebook remains strong for local businesses and community engagement. We audit your audience before recommending platforms.

Organic social is the content you post without paying to promote it — it builds brand presence and engages existing followers. Paid social uses targeted advertising to reach new audiences based on demographics, interests, and behaviour. The best results come from combining both.

For most businesses, 3 to 5 posts per week per platform is the sweet spot. Consistency matters more than volume. We create a monthly content calendar and batch-produce assets so posting stays on schedule without last-minute scrambles.

We track engagement rate, follower growth, website traffic from social channels, and conversions attributed to social campaigns. Monthly reports break down which content types perform best and how social activity connects to leads and sales.

Yes. We connect ERP systems (SAP, NetSuite, Odoo) with CRMs (Salesforce, HubSpot, Dynamics 365) so customer data, orders, and inventory sync automatically. This eliminates double data entry and gives your sales and operations teams a single source of truth.

The main risks are data loss, duplicate records, and format mismatches. We mitigate these by running a full data audit before migration, mapping fields between systems, cleaning duplicates, and running test migrations on a staging environment before touching live data.

Simple two-system integrations take 2 to 4 weeks. Complex multi-system projects involving legacy software, custom middleware, and data transformation typically take 8 to 16 weeks. We deliver in phases and test each integration point independently before connecting the full chain.

Costs depend on the number of systems, data complexity, and whether off-the-shelf connectors exist. Simple integrations using existing APIs start from £3,000. Enterprise-level projects with custom middleware and legacy system adapters range from £15,000 to £50,000+.

Yes. We offer monitoring and support plans covering error handling, data sync verification, API version updates, and troubleshooting. Integrations need regular attention because third-party APIs change, and we keep everything running smoothly.

WordPress websites start from £500. Pricing depends on the number of pages, custom features, and integrations. We provide a fixed quote after a discovery call so there are no surprises.

Most WordPress sites are delivered within two weeks from discovery to launch. Complex builds with WooCommerce, RxSure integration, or custom features take longer depending on scope.

WordPress is our core platform because it covers 90% of business needs. We also build custom web applications using PHP, React, and Node.js when a project requires it.

Every site we build is responsive from the start. We design for mobile first, then scale up to tablet and desktop. All builds pass Google mobile-friendly testing before launch.

Yes. We offer ongoing website management plans covering security updates, plugin maintenance, performance monitoring, and content changes. Plans start from £99 per month.

Yes. We rebuild existing sites on WordPress with improved design, faster load times, and better SEO. We handle content migration and 301 redirects so you keep your search rankings.

Our website management plans start from £99 per month and include WordPress core updates, plugin updates, daily backups, uptime monitoring, security scanning, and up to 1 hour of content changes per month. Higher-tier plans include performance optimisation and priority support.

Critical issues like site downtime or security breaches are addressed within 2 hours during business hours. Non-urgent requests like content updates are completed within 1 to 2 business days. We monitor all managed sites 24/7 with automated alerts.

We test all WordPress core, plugin, and theme updates on a staging environment before applying them to your live site. Updates are applied weekly during low-traffic periods. If an update causes a conflict, we roll back immediately and resolve the issue before reapplying.

We install web application firewalls, enforce strong password policies, enable two-factor authentication, run daily malware scans, keep all software updated, and maintain off-site backups. If a site is hacked, our recovery process restores a clean version within hours.

Yes. We handle full hosting migrations including DNS configuration, SSL certificate setup, database transfer, file migration, and email routing. We test everything on the new server before switching DNS to ensure zero downtime during the move.