Advertising technology or AdTech revolves around technology advancement and behaviour of customers and this sets the AdTech trends. After the introduction of the internet, advertising technology has changed a lot. From print to TV, from TV to social media advertising, from OOH to neon LCDs. Now to the 3D digital advertisement, AdTech has continuously been changing. Compelling its users to watch for new trends.

Businesses need to watch out for these advertising technology trends because it is now so fast-paced. If the businesses do not adopt them, they will become outdated. Businesses can use digital marketing service providers. Catch up with the changing trends of advertising technology and social media advertising.

Qastco offers expert consultation on the top five AdTech trends of 2025, including AI-driven programmatic advertising, the rise of connected TV (CTV), data curation for privacy compliance, the growth of retail media networks, and the shift towards first-party data strategies.

The 5 Biggest 2025 AdTech Trends to Watch Out For

Here are the 5 biggest and most important AdTech trends that are going to change the look and the way the AdTech industry operates. Businesses need to be watchful about these trends.

First-Party Cookies or Data

While using the websites, you must have come across the cookie’s consent. These cookies are placed on the device. Used by the website to collect all the relevant information about the user. Like his behaviour, likes, browsing, etc.

This information is used for ad targeting. In the latest advertising technology trend, Google is going to end third-party cookies in the first quarter of 2025 gradually. This will increase the reliance of businesses and brands on first-party cookies or data. These first-party cookies will only work while the user is active on the website or using it.

This will change the ad targeting techniques. The brands have to think creatively to keep the user on the website. They connect to the customer at the right time, at the right place, with an effective message.

Emergence of CTV and Advertising

TV ads are still not old, but a new form of AdTech is here, which is CTV advertising. This new advertising technology trend involves connected TVs. These connected TVs involve streaming devices, smart TVs, gaming consoles, etc. From this AdTech trend of CTV, there comes the trend of OTT advertising.

This allows the marketers to hyper-target the specific group of relevant people. Based on their watching behaviours and analyse streaming behaviour in real time. What is their interest, what do they like to watch, and when it’s effective to advertise the ad. This all can be analysed and executed accordingly.

Artificial Intelligence

What seems to be a scene in any film, has become the reality. The waves of artificial intelligence are hitting all fields of life including advertising technology. This advertising technology trend is going to change the way advertising is done. It will not only help in improving the advertising but will also be able to create by itself as well.

AI would be creating ideas for social media marketing and being able to suggest different ideas for testing. Also, it can create graphics, audio, videos, and compelling ad copy with effective CTAs. This will not only reduce the work but they will also be able to focus on other brand-building concerns.

AI can analyse and suggest improvements for campaigns as well. Digital marketing services providers would be more effective by using AI. Entertain customers and serve them effectively.

More Focus on Short Form Videos – TikTok

In the latest AdTech trend, short-form videos are in. These are being built on these short-form video platforms, especially TikTok. Almost all social media platforms have introduced short-form video formats like shorts, reels, stories, etc.

As the attention span is decreasing, the popularity of platforms like TikTok has increased a lot. Businesses are realising their advertising potential. This advertising technology trend is not only helping people to advertise but also building businesses like TikTok shops etc.

Many digital marketing service providers now offer services to build business and presence on social media through TikTok. By using influencers and the platform itself.

In-App Ads

The new advertising technology trend of in-app ads has been successful. It is a trend businesses need to watch out for. As its name shows these are the ads that show in the apps usually used on the mobiles. These apps can be gaming apps, social media apps, or any other. This format can be used for social media advertising effectively.

When these ads are integrated with the apps being used for leverage or benefits. Consumers might watch the ad to get a benefit. This format has been effectively used in gaming apps.

In short, advertising technology trends are changing at a fast pace. Businesses need to be watchful about these trends. Because these are going to change digital and social media advertising. Also, the digital marketing service provider has to watch out for these trends because their business depends upon these changing trends.