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Search Engine Optimization is a long process that gives long-lasting results. Once your site starts ranking at the top of search engines, it positively impacts your brand Value and helps in the sustainable long-term growth of your business.
SEO is a long-term process that drives organic traffic to your site through constant efforts. On the Other hand, Pay Per click drives paid traffic to your site. However, PPC gives immediate results which are not long-lasting, unlike SEO.
Search engine rankings often change to improve users’ experience by providing them with the best possible information. For this reason, SEO ranking factors constantly change and adjust. That is why it is important to have someone like QASTCO, who constantly monitors your online presence and makes adjustments to your SEO strategy when the online search engine’s rankings factors change.