To get better ROI it is important to follow the marketing automation trends. You can automate it and achieve better results. Automated social media can boost awareness and can cover the different creative aspects at the same time effectively.

Qastco provides expert consultation on the top 7 marketing automation trends for 2025, helping businesses optimize workflows, enhance personalization, and boost ROI.

Some Facts and Figures about Marketing Automation Trends

• Around 82% of email marketers use automation to create and drop triggered emails. (Litmus)
• 45% of people use automation for marketing to increase efficiency and ROI. (Oracle)
• 80% of the marketing automation users see improved lead generation. (Invespcro)

7 Marketing Automation Trends for 2025 to Increase Your ROI

The advent of artificial intelligence has taken marketing automation trends to new heights. The marketing with the help of these new tools is not only getting automated but also getting good ROI. Here are some marketing automation trends to follow in 2025:

Use of Generative AI

Generative AI can generate ideas, strategies, schedules, calendars, and many other things for marketing automation. ChatGPT, DALL-E, and a lot of other tools can not only automate but can help in being creative.

Human touch is important. You can conceive, execute, and measure automated social media marketing strategies with generative AI. From blog outlines and email subjects to creating graphics all can be done with generative AI. This generative AI can help businesses by automating and planning marketing strategies.

Use of Highly Personalised Content

Another marketing automation trend for 2025 is the use of highly personalised content for marketing. It starts with getting the right data of the market or the audience that the  business is going to target. Especially for email marketing, it is important to automate the content creation process.

Through site data, cookies, and AI such information and accounts can be taken into consideration for targeting. You can create and implement an automated social media and email marketing strategy once data is available.This will surely increase the ROI on marketing. As there will be a high open rate and effective social media marketing.

Use of Predictive AI

Predictive AI can automate social media marketing, along with generative AI. It is a growing automated marketing trend. Predictive AI can get, analyse and as the name says can predict the data. It can be used in all aspects of marketing.

With predictive AI tools, businesses can be ahead in automated social media marketing and email marketing. Businesses would be able to analyse the previous trends. Plan events and occurrences to get better ROI.

 Use of Review Management

For any online business reviews are one of the important aspects of sales. You can automate these reviews using different tools. Also you can track all of the customer journey from search and order to delivery. Once the order is complete, the automated message or email can be dropped requesting a review for the product or service.

The user-generated content in the form of reviews is highly credible. AI and order tracking can automate the process of and management of reviews. Then automated social media marketing or email marketing can be executed for further sales and follow-up.

Use of Omnichannel Marketing

As we know Omnichannel marketing is customer-centric. It is important to deliver the integrated message across the platforms and marketing funnel. To have the same message and experience across the channels and stages of the marketing funnel it is important to automate it.

Once automated social media and email marketing follow Omnichannel marketing, the customer will get the same message and experience across all platforms. It is going to be complex and it needs to be automated with the help of AI and tools.

Use of Automated Social Media Marketing

Social media is the reality of modern marketing.You can easily automate social media marketing using AI and tools like Buffer. The posts and the content can be created in advance and can be scheduled accordingly.

Implement replies on messages and social media chatbots to ensure guidance and timely responses to customers.This will surely increase the marketing ROI of the business.

Use of CRM Data

Customer relationship management is important in 2025. The process of being a customer doesn’t end with one sale rather it starts. Further, through post-purchase communication, a customer can be retained. Automated social media and email marketing can convert customers into repeat customers.

The company gathers CRM data to remind customers about new offers through messages, email marketing, and calls. Also about updated products and services.

In short, automated marketing is the marketing of the future whether it is social media marketing, web-based or email marketing. Businesses can use automated AI, Omnichannel marketing, CRM data, etc., to have a better marketing ROI.