Author: QASTCO Limited
Improving Customer Interactions and Satisfaction through CRM in ERP
Customer interactions and satisfaction are at the heart of any organisation. It is because it is the basic ingredient of the whole value chain system which finally generates the revenues and profits for the organisation. ERP for customer satisfaction is a great option for any company to opt for. Because these systems provide dedicated CRM…
Five Things to Consider in Video Marketing
Video marketing is the future of marketing. Most of the world’s knowledge and content is in the form of videos. Whether it is conventional ads on TV, animated videos in social media, or short videos on different social platforms all around us are videos for marketing. Marketers need to realize the importance of video marketing…
Challenges and Opportunities of ERP Adoption in SMEs
SMEs are the backbone of any field. It is because these are the companies that finally scale and grow into multinational companies and conglomerates. ERP for SMEs can make the process of this scaling and growth smoother. Small businesses ERPs are available in the market, and also the customised ERPs are available according to the…
The Benefits of Remarketing in Digital Marketing
In any industry, spreading the brand awareness to the unaware audience is a tedious task. However, the segment of the audience that interacted previously with your brand can be retargeted to become long term customers. Fortunately, retargeting existing customers is quite easy now-a-days due to the data driven approach of digital marketing. Utilising retargeting techniques…
How to Conduct an SEO Audit for Your Website
SEO has a vital part to play in content marketing. Following the completion of the initial On page SEO, for any website to maintain SEO optimisation. Businesses need to conduct SEO audits on a continuous basis. This enables businesses to gain insights into their keyword rankings and areas of improvements. Working in these areas help…
Enhancing Collaboration and Communication in Project Management with ERP
Collaboration and communication are the essence of producing an ERP project plan and implementation strategy. This category of stakeholders is an essential component of the execution process that needs to be functional and harmonious. Project collaboration is about teamwork which is required for the project completion, thus combining the strengths and energies of the group…
Leveraging AI for PPC Campaigns to Boost Conversions
With the advent of AI, companies are dominating in different business lines. The main focus of which is to make business processes and marketing more efficient and result oriented. In the digital marketing field it’s the proper use of AI which is very crucial. It can be used to create content, campaigns and delivering of…
Streamlining Payroll and Employee Management with ERP Integration
Effective and Efficient payroll management is the key to better organisational outcome and Success. By means of this integration of payroll processes with HR ERP systems, payroll operations become convenient. It easily support the goals of the HR and finance departments. These human capital management automatically calculate the benefits, taxes and record the work hours.…
Leveraging Customer Reviews and Testimonials for Acquiring New Customers
User-generated content that are, produced by customers such as reviews and testimonials, a major part of the marketing strategies that are trending in the contemporary business world. The businesses can use the reviews to build trust among their potential customers to enhance website conversion rates of their website and target new customers. Here, we will…
Success Stories of ERP Implementations in Manufacturing
Introduction: ERP systems have become a crucial part of different Large to small manufacturing companies all around the world. These manufacturing companies depend on the efficiency and automation of ERP systems. Because efficiency and automation of ERP system lower their cost of production and maximise their productivity. Therefore, the Integration of ERPs with Manufacturing Execution…
