Web design and development are crucial for any business. The website should be responsive, easy to navigate and load quickly and function as intended. However, with the rise of smartphones the most important feature that has gained prominence is mobile-friendliness. Related to mobile website design: which approach should your business take, let’s discuss that.

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Mobile Website Design: What Approach Should Your Business Take?

Since Google has updated the website requirements and the algorithm, the websites must now be mobile-friendly. According to SEMrush, more than 70% of Google traffic comes from mobile devices. Depending on the customer base, businesses can opt for different approaches of web design. Here are some of the common and important approaches being taken by the business:

Responsive Website Design

This approach is widely used in many website design. As the name of this website design shows, it is responsive to all the mediums and platforms. It can detect the device being used and automatically adjust the resolution and layout accordingly. This is one of the most effective web designs used.

Mobile Dedicated Website Design

These websites are specifically designed for mobile traffic. Usually, businesses create different site URLs for mobile websites as compared to main business websites. When opened on mobiles these website designs detect it and a URL starting with m.xyz.com is loaded. These platforms enable businesses to optimise content for seamless mobile experience, making it ideal for mobile users.

Full Desktop Website Design

These are the traditional website designs. These are only designed for the desktops but not for mobiles and other devices. These websites are not optimised for different devices as compared to the mobile devices. These sites may lead to poor user experience, as they don’t adopt well to the mobile screens.

Web Apps

Web apps are not traditional applications, they are hosted on the remote servers and can be accessed via desktops as well as through mobiles. These apps provide engaging ad convenient experience for mobile users. These are the options that can entertain and benefit mobile users effectively.

Adaptive Website Design

This is the most advanced form of website design updated, an improved version of responsive website design. It is very advanced and able to detect the device which is being used to search any website. It sends only the data that is compatible with the device, ensuring efficiency and smooth performance. This feature keeps the site loading speed optimal and the user experience unique.

Which Website Design is Best for Your Business

Well, it is all a game of compromise. Mobile-friendly website design has been the key part of web design from 2016 onwards. If a business takes the desktop approach the mobile users will not be satisfied. On the other hand, adaptive or mobile dedicated websites exclude some features to optimize the loading and some people might not like it. The result remains the same – dissatisfied customers.

What Approach to Take

Well, the approach for the mobile website design depends upon several factors. It is based on the business, the business model, the target market and users, and the persona of the business in the eyes of the users. Businesses need to keep the balance between mobile users and the users who want full exposure.

In short, the smartphone revolution is already here and businesses need to exploit it. Businesses can take advantage of this trend by adopting a responsive, adaptive, or mobile friendly approach, depending on their specific needs.