Will Digital Marketing Be Automated?

Digital marketing is key to the business in today’s world. With the rise of AI, everyone is questioning about their job. Whether AI will replace their jobs or simply complement it. The same is going on with digital marketing. Is it going to be automated or not? At what pace and scale it is going to be automated? Let’s explore this question.

What is Digital Marketing Automation

Automation in digital marketing is the same as in other businesses like manufacturing or services. Optimizing and streamlining the processes to analyse the marketing data, plan, create, execute, and measure the campaigns, Chatbots, and other digital marketing stuff.

It can be simply said to hand over the tasks to the robot or a computer program, which can be otherwise done by humans. In this way, marketers can focus on the other crucial parts of digital marketing like creativity etc.

Will Digital Marketing Be Automated?

The simple answer to this question is NO. There is a process of automation going on, and the programs are getting better with time. But some parts of digital marketing are surely going to get automated and have already got automated.

But in digital marketing, there are some of the aspects that cannot be covered by the automation. They need to be done by humans, as humans are capable of thinking. Take it like this, Humans created AI and automation so, it cannot overpower them. It will complement them, making their work easy and to focus on important things in all fields including digital marketing.

Segmentation and Targeting

In digital marketing, segmentation and targeting are very important parts of the campaign. Automation and AI can help in segmenting and targeting the relevant audience through the analysis of data available.

Workflow Automation

Well, the work done to execute digital marketing can also be automated. It will not only streamline the processes but also make the workflow efficient and effective. From lead nurturing to customer retention, businesses can automate it and get the desired results. Also, scheduling data entry, and follow-ups can be automated as well.

Social Media Management

This is now a world of social media, that has given rise to digital marketing. Businesses can automate digital marketing on social media by scheduling the posts in advance and using automation tools to measure the performance and get the results for better campaign plans and design.

Campaign Execution and Delivery

Businesses can automate the campaign execution, once they have the right audience at hand. When done right the automation can deliver the campaign to the right audience. Get the feedback, and help in analysing the results of the campaign being run.

Customer Support and Customer Success

According to Forbes, the process of customer support and customer success in digital is getting automated and will get automated. Chatbots are there to respond to queries and help customers choose from options. In terms of customer success, planned emails are being automated from creation to delivery and responses.

Things that cannot be automated in Digital Marketing

Well, the above-mentioned aspects of digital marketing are being automated, but they do need human input for some reasons. There are many aspects that cannot be automated.

Creativity

The human experience is irreplaceable. There is no current technology which is as creative as humans. Digital marketing creation is solely based on creativity. From content writing to crafting digital marketing content and its presentation, it cannot be automated easily.

Also, automation and AI are unable to feel and transmit human emotions. That’s why content creation cannot be fully automated. At the level to which a person can put their foot in others’ shoes, AI and automation cannot.

Critical Thinking

Critical thinking cannot be automated. Even AI cannot finalize decisions or opinions based on critical thinking. For critical thinking, it requires exposure, interaction and expertise. Humans usually have, but automation and AI have little input of data based on which they decide.

In a nutshell, digital marketing is getting automated, but it is getting in the way that it is complementing the process of human digital marketing. The repetitive and time-consuming tasks are being replaced by automation and AI, and are being done perfectly such as through ChatGPT etc.

But the building blocks of digital marketing such as creativity, etc. do need significant amount of human input. This automation is making digital marketing more effective and efficient as now humans have time and resources to use on the crucial matters of digital marketing.