Video marketing is the future of marketing. Most of the world’s knowledge and content is in the form of videos. Whether it is conventional ads on TV, animated videos in social media, or short videos on different social platforms all around us are videos for marketing.  Marketers need to realize the importance of video marketing while making content strategy. Due to the decreasing attention span of internet users, marketers need to consider the effective way to present their product or service, so that a viewer can be converted into a customer.

Effectiveness of Videos in Marketing

• 96% of the people watch explainer videos to get a better understanding of the product. (Socialpilot)
• Almost 70% of people think product demos are the best inspiration to make a decision for purchase. (Socialpilot)
• Around 70% of the people went to the website to buy a product, after viewing the story on Instagram. (Hubspot)
• 78% of the marketers say that video marketing increased their sales. (thesocialsheperd)
• 96% of the people go for video to learn more about products. (thesocialsheperd)

The above-mentioned figures show the importance of video marketing. It has been observed that from the start of the purchase decision till the process of post-purchase, people rely on videos, and also create videos (like unpacking and reviews). Marketers should place videos at heart while making a marketing strategy.

Five Things to Consider in Video Marketing

There are a lot of items to be considered while going for video marketing. From idea conception to production and publishing. But here we are going to discuss five things to consider in video marketing.

Focus on Creation Not Sales

While going for video marketing, focus on the story or the content that you are going to tell in the video. According to business’s needs, social media marketing tools can be used. But important is to create value for the viewers in the video. Your video should compete with the entertainment videos rather than interrupting it.

In videos, if the viewers are able to connect to the content, they will surely get engaged. This first step of engagement is done, and then the viewers will surely get converted into buyers. The better the story told in the video, the better the chances of being converted.

Use Video Intro Wisely

We all know the first impression is the last impression. It is the first impression that keeps the person hooked with some content. The intro seconds should be used wisely. It is because the attention span is decreasing. According to Buffer, it is 8.5 seconds nowadays. If the video is not engaging at the start, the viewers will lose interest or a potential convert.

Businesses need to create a hook at the start of the video. For social media marketing, to get the viewers hooked it can be an intriguing question that can make the viewers curious or a quick preview of what is covered in this video. Businesses can also use interesting thumbnails to get the videos clicked.

Add Call to Action

While crafting a video for marketing, do add CTAs. When placed properly CTAs, it means the video is well-optimised for marketing. Nowadays most of the marketing is social media, including CTAs to subscribe, like, follow, share, to buy, to save, to bookmark or to get the benefit of some offer.

According to Wistia Found, almost 96% of CTAs in videos are placed at the end. But it can be placed in the middle of the video or in the start videos. According to Wistia Found, middle-placed CTAs have the highest conversion rates (17%) followed by end-placed CTAs (11%).

So, businesses need to craft the CTAs carefully, which should be blended well with the video and can be an effective tool in social media marketing.

Optimise your Video for Search

Searching is a growing trend. There are 3.5 billion searches on Google per day and 3 billion searches on YouTube per month. SEO video marketing is in need of an hour. It will not only get the business video to the right people (who are searching for it) but also will get them converted from viewers to buyers.

Like the H1 on the web pages, the title of the video is important. Businesses need to add related keywords in the video title to make the video rank higher. Also, add the description of the video. Use keywords in the description as well. It will surely, get the videos to those who are searching, and then will result in conversions.

Tips and Tutorials

Tips and tutorials are great ways to get connected to the audience through video marketing. It might seem that businesses are spilling their secret but it is not. It is because in these tips and tutorials business will be at the centre of the attention.

These tips and tutorials give an extra edge to brands, as whenever the person sees a tutorial to do something, they will consider the brand’s product or service as a main ingredient. It will not only increase conversions but also brand awareness and other aspects of products and services.

In short, video marketing is very effective nowadays. From animated video marketing to shorts, reels, and stories, everything or moments are shared in videos. Social media marketing is a great tool to practice video marketing effectively. SEO-optimized video marketing is even the icing on the cake.