In the world of business, every business has realised that connecting to their potential customers is a crucial factor behind their success. Therefore a platform is extremely important that may provide the personalised level of engagement such as information about the discounts, offers, and updates of Business timings. Fortunately, WhatsApp, which is a crucial component of social media marketing, has all of these features. As per Oberlo’s 2022 data, WhatsApp user base has seen a compound growth in recent years, the app now has around 2.7 billion users. For reaching this large group of audience, businesses require robust bulk messaging capabilities, for which specialised WhatsApp marketing software is required. In this blog, we will discuss some best WhatsApp marketing tools for sending bulk messages.

Best WhatsApp Marketing Tools for Sending Bulk Messages

Bulk messaging via WhatsApp marketing software provides its users many benefits. These types of software not only improve Customer relationships but also boast open rates. As the open rate of WhatsApp messages is 70% which is very high as compared to emails. Furthermore, the cost of these software is very low as compared to email and cold calls. Due to which WhatsApp marketing is one of the most efficient strategies in social media marketing.

Brevo

Brevo is the most effective and highly recommended WhatsApp Marketing software for bulk messaging which is being used by businesses of all sizes. It has a user-friendly interface that facilitates the smooth transmission of messages to a wide range of audience. Basically, it takes advantage of WhatsApp API to streamline planning, creating and executing messaging campaigns with ease. In addition to that, Brevo is available on a freemium model, meaning that you will be charged when you want to send more than the minimum volume of messages that varies as per country code.

WATI

WATI is an API partner of WhatsApp which aids digital marketers to communicate with the customers through bulk messaging, and broadcasts. In particular, its intuitive user interface ensures that even people unfamiliar with technical aspects can operate it effortlessly. WhatsApp-based marketing automation software WATI has a distinct character – it is the software that is dedicated exclusively to WhatsApp marketing. It has advanced features that are useful for many WhatsApp marketing campaigns. This tool is accessible through subscription at an affordable price.

Infobip

Infobip is another exceptional WhatsApp marketing software, known for providing a comprehensive support for managing communication with customers. It is not only used for bulk WhatsApp messaging but also for SMS, Facebook Messenger, and email. Incorporation of automation and WhatsApp Chabot in Infobip make it easier to respond customer’s queries that enhance customer relationship management. It also offers an Omni channel dashboard with multiple features. However, its price may be higher for small businesses but its functionality and easy features justifies the investment.

Respond.io

In Respond.io, it is possible to carry out multi-channel messaging campaigns through the use of different platforms, namely WhatsApp and other messaging platforms. The software has user-friendly interface with WhatsApp messages templates which make bulk messaging simple and easier. Additionally, Respond.io platform features a suite of reporting and analytics, as well as automation and Chabot. These feature not only reduces human efforts but also increase productivity of Customer Relationship Departments. This Software is available at an affordable price for the businesses of various sizes to engage their audiences across various platforms.

DelightChat

DelightChat is very popular among e-commerce businesses with specialised messaging features and Bulk WhatsApp marketing functionality. Its user-friendly interface can be smoothly integrated with ecommerce platforms like Shopify, generating comprehensive reports and useful insight of WhatsApp messaging campaigns. In addition to that, the mobile app of DelightChat gives the users more flexibility and enhances accessibility for them. This software is available on subscription model where price is charged on message Volume.

Bulk WhatsApp Messaging Software

Bulk messaging software for WhatsApp offers features tailored for sending large volumes of messages efficiently. You can Schedule campaigns, track delivery, and boost engagement effortlessly.

Key Features:

• Bulk Message Sending
• Advanced Number Filtering Options
• Efficient Group Contacts Extraction
• Robust Anti-Blocking Measures
• Precise Sleep
• Delay Controls
• Messages Scheduling
• Import From WhatsApp

Twilio

Twilio is known as a versatile communication software that can be used for bulk messages, email, SMS, and Calls. Its dashboard is very sophisticated which enables planning and execution of effective WhatsApp Bulk Messaging Campaigns. It is highly suitable for long-running campaigns. However, its interface is quite complex for a New user. In addition to that, Twilio is available on subscription pricing in which pricing is determined by message volume.

AiSensy

AiSensy is integrated with the WhatsApp Business API that helps to reach out a larger number of customers instantaneously, through its bulk messaging feature and other options like SMS and email. This module manages the whole CRM process with Google Meets, call-in and outgoing calls, sending relevant notifications and reminders from different scenarios. It also has a 24-hour customer support System. AiSensy charges Subscription fees for its WhatsApp marketing software.

To sum up, WhatsApp marketing is an essential part of online marketing; it enables the brand to be on the top of customer’s mind. Furthermore, it also increases credibility of the brand and minimises the CRM efforts. The application of exclusive Bulk WhatsApp messaging software encourages consumers to engage with marketing campaigns which helps in driving long term sustainable growth.